Your privacy, in plain words.

What we collect

When you sign up for early access, we collect:

• Your email address, so we can contact you.
• Your skin type, main skin concern and age range, which you choose from a list.
• When you signed up and which page you signed up from.

We don't ask for your name, address, phone number, photos or payment details.

Why we collect it

• To let you know when sequoia. launches and to send you early access.
• To understand who's interested, so we build something that actually fits your skin.
• To share anonymous, combined statistics (for example, "40% of members have oily skin"). These never include your email or anything that identifies you.

What we never do

• We never sell your information.
• We never share your email or individual answers with brands or anyone else without asking you first.
• We don't use your information for targeted advertising.

Age requirement

You must be 13 or older to join. We don't knowingly collect information from anyone under 13. If we learn that someone under 13 has signed up, we delete their information.

If you're between 13 and 17, we encourage you to tell a parent or guardian before signing up. We treat information from members under 18 with extra care and never share it, even in identifiable form, with anyone.

Where your information is stored

Sign-ups are stored securely in Google Sheets, a service run by Google, in an account only the sequoia. team can access. Google processes this data under its own privacy and security terms.

Our website also loads fonts from Google Fonts and photos from Unsplash and Pexels. Like most websites, these services may receive basic technical information such as your IP address when the page loads. We don't use tracking cookies or ad trackers.

How long we keep it

We keep your information until you ask us to delete it, or until we close the early-access list, whichever comes first.

Your choices

• Unsubscribe from our emails at any time using the link in any email.
• See, correct or delete your information by emailing us. We'll respond within 30 days.

Depending on where you live (for example, California), you may have additional privacy rights. Contact us and we'll help you use them.

Keeping it safe

We limit access to your information to the sequoia. team and use secure, password-protected accounts. No system is perfect, but we take reasonable steps to protect what you share with us.

Changes to this policy

If we change how we handle your information, we'll update this page and the date at the top. If the change is significant, we'll email you before it takes effect.

Contact us

Questions or requests? Email try.sequoia@gmail.com.